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White papersNew! The 10 most common sales problems: What prevents sales organizations from achieving exceptional performance? It often comes down to a handful of common mistakes which impair our ability to achieve sales sustainability.

Sales Sustainability™ - Part 1:   Sales sustainability™ is an integrated methodology which, when knowledgeably executed, produces exceptional long-run sales performance.

Sales Sustainability™ - Part 2:   Why experience alone doesn't produce exceptional sales performance.

Customer account management:  Retaining key customers is just as important as developing new prospects. Knowing your customers and actively nurturing the relationship may be a better investment.

Customer Service process:  Customer Service is more than delivering the order -- it's the first step in our next sale to the customer. Developing initial customers into core relationships requires superior customer service, well beyond fulfilling or administering the last order received. Loyalty is driven not just by what is purchased but also by the customer experience. Exceptional sales performance requires a great service process.

Change management in sales:  Managing sales activities and resources in a dynamic business involves episodes of change. A well-defined change management process facilitates sales force alignment, communicates the business situation, and allows the sales force to adapt rapidly. We produce results despite the changes.

Lead generation process:  A well-defined lead generation process is one element in developing new business, improving sales performance, ensuring growth; it is absolutely essential to achieving Sales Sustainability™.

Sales cycle management:  Knowing the sales cycle is essential to directing sales activities, improving sales performance, and avoiding the common pitfalls in sales management.

Sales-integrated marketing:  A well-defined marketing program directly integrated with the sales process is a critical element in sales sustainability.

Sales program development:  A well-defined sales program is essential to directing sales activities, improving sales performance, communicating expectations, and avoiding common pitfalls in sales management.